Competitive

Competitive swimming is one of the most popular Olympic sports, with varied distance events in butterfly, backstroke, breaststroke, freestyle, and individual medley.

Swimming emerged as a competitive recreational activity in the 1830s in England.

Although it is possible for competitive swimmers to incur several injuries from the sport, such as tendinitis in the shoulders or knees, there are also multiple health benefits associated with the sport.

In the 1990's, Sprite launched the 'Jooky' ad campaign, which poked fun at other soft drinks and their lack of authenticity and bandwagon-driven style of advertising, foremost among the competitive soft drinks mocked was Pepsi.