Go up

If one of these elusive pineapples were to go up for auction or sale, due to the rarity, ancient technique, time spent growing, and manual labor, these pineapples are worth $16,000!

When there is more demand, prices will go up because many people want to buy the same item but there is not enough supply for it.

When demands for new goods and services go up, new markets come into being.

This greater number of providers makes the supply go up, which forces the price down toward the cost of production and distribution.