Some of the leading trade shows where they are doing so are the Web Summit in Portugal, WSJ D Live Asia in Hong Kong, World Economic Forum in Davos, Switzerland and the Cannes Lions International Festival of Creativity, Mobile World Congress in Barcelona.
View moreDesigner Jeremy Scott, who now has a full line of Adidas sneakers bearing his name, began his collaboration with the brand many years prior when Adidas produced a version of its Forum Hi sneaker with the designer's face on it.
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