Adidas offered legendary BMX riders Ryan Nyquist and Dave Mirra their own signature sneakers to increase its popularity amongst BMX riders.
View moreIn October 2016, Grab added an in-app instant messaging feature called "GrabChat" to allow simple communication between riders and drivers.
View moreFollowing on from this, the pair have started a new collaboration to create a VR game for rollercoaster riders.
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