Brand

After close to 70 years into the game, the brand is as relevant as ever with the addition of influential taste makers such as Kanye West and Pharrell Williams to their stable.

While it is still in direct competition its arch-rival Nike, Adidas has managed to garner much attention to the brand with new and improved designs from world renowned designer Jeremy Scott, and the introduction of new ground-breaking technology such as their Ultra Boost line of products.

There was a park in Boston that was known as "Adidas Park" by locals where nothing but Adidas brand sneakers was allowed.

As a matter of fact, anyone who dared go to the park wearing Nikes or Puma ran the risk of getting their shoes snatched and hung on the park's "tree of shame" where countless pairs of off brand sneakers could be found.

Adidas nearly avoided bankruptcy in the 90's after the brand had made admittedly poor strategic decisions.

While the brand is often associated with Hip Hop, it is also known for its innovations in the world of basketball as well.

The Trefoil logo the brand is known for also had a meaning besides the look.

The brand wasn't originally known as Adidas, which is a portmanteau of the founder's named Adi Dassler, but was started under the name Gebrüder Dassler Schuhfabrik in 1924.

Designer Jeremy Scott, who now has a full line of Adidas sneakers bearing his name, began his collaboration with the brand many years prior when Adidas produced a version of its Forum Hi sneaker with the designer's face on it.

The brand's EQT line of sneakers were originally supposed to serve as a status symbol, similar to how Jordan sneakers are viewed nowadays.

The brand's stripes, which is probably the most easily recognizable aspect of the brand, was originally placed on the sneakers for stability reasons, not design.

While the brand was originally successful, a judge eventually reversed the decision in favor of Adidas.

Adi Dassler, the creator of the brand, originally had no intention of selling sneakers.

Dassler decided to stick with the name Adidas and made the brand official in 1949.

Michael Jordan, the world renowned basketball player and 6 times NBA champion, almost went with Adidas before he signed his deal with the Nike shoe brand.

The collaboration between Matt Bonner, the San Antonio Spurs' redheaded power forward, and Adidas first started after Bonner complained publicly on Twitter about rival sneaker brand New Balance not sending him product anymore.

Adidas is currently the number one brand in the soccer world with over $2.7 billion in football revenue in 2014.

Now that's brand loyalty!

The brand later expanded to the United States under an Americanized version of the name: Dannon.

While Twitter definitely allows you to "stalk" friends and celebrities by scrolling through their posts and seeing what they've been talking about, it could have been a completely different brand had the name "FriendStalker" won in the end.