Customers

In order to bring new ideas, innovation and capabilities to the table for customers, McKinsey has increased its network of partners to include 150 of the world's leading tech-product companies.

Airbnb was formed in San Francisco in 2008, and it's in that very city where Airbnb plays host to it's most loyal customers and fans, with the Sanfranciscan's on average spending five and half days in each property and splashing out a whopping $1,045 for their stay.

Due to a high volume of complaints after they changed to white, eBay respected their customers choice, so they changed it back to the bright yellow.

This was in hope that customers would not notice the gradual change over time.

A 2013 study found that the smell of chocolate in a bookstore made customers 22% more likely to buy books of any genre and a whopping 40% more likely to buy cookbooks or romance novels.